His second love is between the studio and NBA – both of which are celebrated immensely over the weekly WIP. These values continue to inspire the everyday practice of Principle Design and have seen the success of some of Australia’s favourite brands. Sash is a proud family man with two young boys that certainly carry his creative gene. Overview The focus of this studio subject is the development of both design thinking and dexterity with tools specifically the generation and articulation of design possibilities through a series of studio-based projects. Having worked at a number of the world’s most influential creative design agencies, Sash knows how to create successful brands for the global stage – design with principle and the end user in mind. He knows how to ask the right questions to grow your business and move your brand forward. He continues to be inspired by his adventures, fusing expertise with strategic design thinking to define brand voices in the hospitality, corporate, built-environment, and community sectors. Solving creative and communication problems remains at the center of Sash’s wheelhouse. Learn a little more here, or follow our recent work susustudio. Sash’s creative leadership is an accumulation of his worldly experience from travelling, living and working overseas. Susu Studio is a creative direction and graphic design studio from Footscray, Australia. He believes storytelling is the link that connects brands with consumers, an essential part of the human experience that forms memories and provokes decision-making. Notable and highly awarded recent projects include brand identity, placemaking, art curation and signage for the Jackalope Hotel on the Mornington Peninsula, branding, art direction and signage for the Powerhouse, the National Gallery of Australia and Black Star Pastry, as well as signage and wayfinding for Potato Head Bali, K11 Shenzhen and ITC Shanghai.Sash founded Principle Design in 2008 and has been at the helm as Creative Director ever since. Studio Ongarato has won a range of awards at the annual Australian Graphic Design Association (AGDA) Awards, the AHEAD Awards for hospitality and experience design, the SEGD Global Design Awards for experiential graphic design, the Restaurant and Bar Design Awards, the Australian Book Designers Association Awards, D&AD Awards and the International Society of Typographic Designers (ISTD) Awards. The wayfinding elements include Noongar language messages, layering Indigenous narratives throughout the museum. The solution uses a range of dynamic signage display technologies, such as flip-dots, three-sided prisms and LCD screens to assist in storytelling and to guide visitors through the museum. The Western Australian Museum features a unique wayfinding strategy by Studio Ongarato, with the creative theme of ‘Sample’. The three-dimensional street numbers are both sculptures and signifiers, contributing to a sense of place. The signage, wayfinding and placemaking by Studio Ongarato expresses a narrative of citizenship throughout the space. The 447 Collins precinct in Melbourne is a mixed-use development that includes resi‑dences, a hotel, office space, retail and public spaces. The exhibition’s identity, campaign, titles and publication design reflects the new thinking in museum programming at the Powerhouse. Studio Ongarato’s unifying colour palette reflects the species’ unique vitality and the erasure of nature over time. The Eucalyptusdom exhibition at the Powerhouse Museum in Sydney explored Australia’s cultural history and relationship with the gum tree. Studio Ongararo’s design balances traditional Japanese precision with bold Western flair through elements such as a radial moiré graphic language, curated works from photographer Nobuyoshi Araki, striking colour accents, bespoke uniforms and commissioned sneakers. The studio also designed work for Kisumé, a Japanese dining experience that breaks conventions: Eastern influences with a contemporary lens. The environmental graphics use a metric grid overlay applied to glass partitions, timber screening and moulded panels to distinguish the labs within the open-plan workspace. The wayfinding system features LED displays suspended in bespoke supports, controlled by custom software for flexibility. Studio Ongarato designed a comprehensive signage and environmental graphics system based on the concept of ‘Testing Grounds’ for Arup’s new Melbourne headquarters. The studio brings together designers, curators, editors, architects, art directors and craftspeople, who in turn collaborate with leading artists and artisans on a range of projects, predominantly in the realms of hospitality, hotels, property, arts and culture. Now with offices in Hong Kong and the Americas, Studio Ongarato focuses on challenging the conventions of branding, wayfinding and placemaking. Studio Ongarato is a design studio founded in 1993 by creative director Fabio Ongarato and director Ronnen Goren.
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